Store.app Brand Guidelines
Resources for presenting the Store.app brand consistently and professionally
Naming
“Store.app” is a single word, always spelled with a capital “S” and pronounced "Store Dot App". It is the brand name our application (not “Store app”). When referring to dedicated releases from Store.app, we ask that you capitalize them as proper nouns (e.g. “Store.app Install Modal”).
Usage
Provide plenty of space around Store.app assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Store.app of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Store.app. Get in touch if you have questions.
Store.app Wordmark
The Store.app wordmark should be used in all references to Store.app as space allows. Monochrome usage is preferred with the brand colors below.
Store.app Logo
For tight layouts or logo-only grids, the Store.app logomark is a concise way to refer to Store.app. Use with good judgment for your audience, as the Store.app wordmark has stronger brand recognition.
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Colors
Comfortable against light and dark backgrounds, Store.app's primary brand color is a vibrant blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.
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