Brand Guidelines

Resources for presenting the brand consistently and professionally


“” is a single word, always spelled with a capital “S” and pronounced "Store Dot App". It is the brand name our application (not “Store app”). When referring to dedicated releases from, we ask that you capitalize them as proper nouns (e.g. “ Install Modal”).


Provide plenty of space around assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Get in touch if you have questions. Wordmark

The wordmark should be used in all references to as space allows. Monochrome usage is preferred with the brand colors below. Logo

For tight layouts or logo-only grids, the logomark is a concise way to refer to Use with good judgment for your audience, as the wordmark has stronger brand recognition.


Comfortable against light and dark backgrounds,'s primary brand color is a vibrant blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.

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